Samsung Unpacked 2018
For the 2018 Samsung Unpacked digital event, many pre-launch and launch assets were created using the Samsung Note 9 and S Pen stylus.
I worked alongside notable illustrators Mike Perry and Molly Egan. By the end of the day, we collectively drew hundreds of unique illustrations.
The three of us collaborated on a custom pre-launch social animation seen here. We each owned segments around the number ‘9’ filling in S-Pen illustrations.
Real-time Social Media Responses
Real-Time Responses
During the Unpacked digital event, the social team responded to tweets in real-time with digital drawings. A team of illustrators including myself drew every response.
S Pen Drawings
Each illustration was hand-drawn using the Note 9 S Pen. The colors used reflected Note 9 device color options. This made for a cohesive look and feel throughout the entire launch.
SUCCESS
Over the course of a few hours, the responses became a huge success with over 500 illustrations. Some users even took the time to respond to our tweets with their own digital drawings!
Illustrator Pierce Streiff
Illustrator Molly Egan
Illustrator Mike Perry
Creative Director Dan Licht