Reality Social Campaign
Defy Reality was a multi-platform, social-first campaign featuring Eric Wareheim, who played Reality. His mission was to playfully convince gamers VR is impossible and defies reality. My role was to create a unique branded look and feel for Reality’s social campaign. I worked directly with internal and external editing teams to produce assets for Instagram, Facebook, video, and GIFs for a Twitter takeover.
Reality Manifesto Hero Video
Reality Crashing Social Assets
Reality Twitter Takeover GIF Library
Art Director Pierce Streiff
Art Director Nicole Birch
Designer Pierce Streiff
Designer Nicole Birch
Designer Huy Tran
Copywriter Johnathan Hirsch
Creative Director AJ Rivvers
Creative Director Luke Acret