Samsung Creator Series
Samsung ran an in-depth, multi-platform social campaign showcasing S9 features through the lens of mobile influencers. Using Facebook Instant Experiences, we created interactive ad units highlighting mobile photographers and camera features. Each series followed a different mobile creator. Identifying Instant Experience capabilities and limitations, we were able to hack and find creative ways to bring in different types of media to elevate the entire experience. Variations of the campaign lived across Facebook, Instagram, and Pinterest.
Instant Experience Wireframing
Instagram Creator Photo Tips
Pinterest Creator How-To
Designer Pierce Streiff
Animator Pierce Streiff
Designer Josh Pindjak
Creative Director Dan Licht