12PM VS 12AM

Samsung Mobile hosted an Instagram photo trend to showcase the incredible day and night camera quality of the S10. I designed, illustrated an animated a promo video calling for submissions. The video was displayed across social media platforms and on rotation at Samsung 837.

Using the hashtag #WithGalaxy, we were able to gather submissions across Instagram. A huge amount of users uploaded photos from around the globe. We even hosted how-to videos on how to shoot, edit, stitch and upload the night and day photos for submission. We featured a variety of users’ photos on the Samsung Mobile US Instagram page.

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Animator Pierce Streiff
Art Director Kaleah Horton
Creative Director Dan Licht