Fill This Phone
To highlight the storage capacity on the Samsung Note 9, we took to Twitter and ran a super fun contest for a chance to win a new Note 9. The entry mechanism was simple, tweet us what you’d fill a Note 9 with. Over the course of a few weeks, we received thousands of submissions, making this one of the most successful social campaigns Samsung has ever run. We selected fifty winners who received a Note 9 and a custom illustrated phone case showcasing their original tweet. I illustrated all fifty cases using just the Note 9 device and the S Pen. I also animated illustrations to create promo videos to boost the campaign.
Promotional Social Animations
Winning Illustrations
Illustrator Pierce Streiff
Animator Pierce Streiff
Creative Director Dan Licht
Associate Creative Director Evan Rosler