Facebook Oculus CRM

Oculus unveiled a company-wide rebrand. I led internal and external teams in ensuring the new look and feel was adopted across US and Japan email marketing. We developed a modular design system that adapts with the type of content being applied. This allows various types of content to fall in any module, making room for a variety of unique layouts. Comprehensive toolkits, asset libraries, and guidelines were created for each channel.

Here is displayed various hero and content modules and components, showcasing how far the system can stretch while keeping a consistent style.