Go Places From Home

As 2020 ramps up into the height of the Covid pandemic, Meta was faced with a new opportunity to market it’s new VR headset.

With a quick turnaround, we developed an organic social campaign focused on promoting the VR headset for people around the world who are stuck at home, social distancing and staying safe.

Using only existing assets and simple animation, we created a brand for the campaign, that scaled across organic social and eventually paid with dev partnerships.

Using contextual color pulled from the existing assets we were able to create a robust design language that was scalable and made sense for the campaign.

We partnered with a creative agency in developing a video to be paired with the campaign. To make the video engaging, we played with an ASMR approach with the sound design, as this was becoming a very popular trend across social media. This kept the campaign, current and engaging.