Samsung Fill This Phone

To highlight the storage capacity on the Samsung Note 9, we took to Twitter and ran a super fun contest for a chance to win a new Note 9. The entry mechanism was simple, tweet us what you’d fill a Note 9 with. Over the course of a few weeks, we received thousands of submissions, making this one of the most successful Samsung social campaigns. We selected fifty winners who received a Note 9 and a custom illustrated phone case showcasing their original tweet. I illustrated all fifty cases using just the Note 9 device and the S Pen. I also animated illustrations to create promo videos to boost the campaign.