Apple Music DJ Mix System

Developed a design system for Apple Music’s on-platform DJ Mixes for New Years Eve 2024. The same system has since been applied to all new DJ Mixes that live on Apple Music.

I was responsible for developing and executing the visual assets that brought the project to life. My role encompassed:

Art Development: Created all graphic elements, ensuring they adhered to the campaign's aesthetic and branding guidelines.

Motion Direction: Directed motion, defining animation styling and timing to enhance engagement and deliver a seamless visual experience.

Layout Design: Designed a versatile layout system, establishing grid structures, typographic hierarchies, and spacing rules applied uniformly across all cuts for visual coherence and an optimized user experience.